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TC News & Information

Posted on: July 25, 2023

Trophy Club Launches Initiative to Elevate Local Businesses and Tourism

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Trophy Club, TX (July 26, 2023) – In a bid to promote Trophy Club to visitors, the town has launched an Explore Trophy Club initiative. This exciting venture aims to support and elevate the hotel and business community while showcasing the town's unique dining, accommodation, and adventure offerings.

Trophy Club, known for its picturesque landscapes and vibrant community, has long been a hidden gem for visitors. The Explore Trophy Club initiative seeks to transform the town's captivating stories into sophisticated marketing strategies, inspiring potential travelers to choose Trophy Club as their next destination.

Jill Lind, Director of Communications & Marketing, expressed her enthusiasm for the initiative, stating, "This initiative aims to support and elevate our hotel and business community. Trophy Club is a wonderful destination that can attract visitors seeking dining, hotels, and adventures in the DFW area. With the support of the Mayor and our Council Members, we believe it's time to share Trophy Club and encourage people to choose it as their next destination experience."

This effort was brought forth and approved in December 2022 by former Mayor Fleury D'Elia and Town Council Members with the idea and direction of utilizing Hotel Occupancy Funds, which are legislatively restricted in their use, to boost the economic success of local businesses and elevate Trophy Club as a premier destination for visitors. By leveraging these dedicated funds, the town can provide enhanced support to the hotel and business community while adhering to the legal parameters governing their allocation and use.

The Explore Trophy Club initiative will encompass various marketing efforts, including targeted digital advertising campaigns, social media promotions on two new channels, and collaborations with the business community itself. Additionally, the initiative will highlight the town's natural beauty and recreational activities to entice visitors from near and far.

“As Trophy Club looks to the future, the launch of Explore Trophy Club marks a significant step toward achieving its goals of economic prosperity and becoming a sought-after destination for visitors,” said Mayor Tiffany.  “With a collective effort from the community, this exciting initiative is set to put Trophy Club on the map as a must-visit location for visitors and an ideal home for businesses.”

Please take a moment to Explore Trophy Club on the new town website,, OR follow the new Explore Trophy Club social media channels on Facebook and Instagram.

If you have any questions, please contact the Trophy Club Communications & Marketing Department (682) 237-2987.


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