During the March 26, 2019, Town Council Meeting Workshop, Council and staff from the Administrative & Financial Services Department discussed and received direction regarding the future of the Town marquees.
The discussion met Trophy Club’s strategic priorities with the goal of providing high-value technology and information services as well as providing strong internal and external marketing and communications.
The current marquees were approved in August 2005 and constructed near the end of Feb 2006. The purpose of installing the marquees was to provide an additional tool to communicate to residents on subjects such as Town, MUD, School, County, and Philanthropic community-related events and information that has a public benefit to it.
Several years later, during a March 2015 Town Council meeting, following multiple device issues and failures, the staff was given direction to remove the marquees. No formal plan of action for the removal of the marquees was solidified therefore removal was not completed, and over the next several years the marquees remained with continued repairs.
The marquees as they stand now have reached their end of life status according to the third-party specialist who assists with technical failures. During the aforementioned Council meeting, staff received direction to research costs through affiliated service providers for technology solutions that will replace outdated equipment and digital screens.
“Council feels there is value in not removing the marquees because they have received a lot of positive feedback from residents about their usefulness,” said Jonathan Phillips, Director of the Administrative & Financial Services Department. “Though we hope residents are using our new website and social media channels as the primary source of town news, we understand the value of these marquees and want to follow Council’s wishes as expressed by our residents.”
Staff is currently collecting information and gathering estimates. Once the information is collected including cost estimates and vendor selection, the team will update the Council at an upcoming meeting. Until then, the marquees that have gone out will remain dark until the work is complete. However, staff will continue programming information on the screens that are currently working
“Our hope is that the residents will understand and they continue to use our other media sources for receiving information,” said Jill Lind, Communications & Marketing Manager. “We want these marquees repaired correctly and in the best way possible and that will take a little time to do. But it will be worth it”.
If you are interested in submitting information for display on the marquees, it is subject to approval and must adhere to the guidelines set in, please. To review these guidelines or submit information, CLICK HERE.